We are thrilled to announce our company’s outstanding Net Promoter Score (NPS) results for 2024. Our score of 74 is a testament to our unwavering commitment to delivering exceptional customer experiences and exceeding expectations.
What is a Net Promoter Score?
For those unfamiliar, the Net Promoter Score (NPS) is a widely used customer loyalty metric that measures how likely clients/agencies are to recommend Medscape to others. Our NPS is calculated by surveying customers and asking them how likely they are to recommend Medscape to others on a scale from 0 to 10. Respondents are categorized into three groups: Promoters (scores 9-10), Passives (scores 7-8), and Detractors (scores 0-6). The NPS is derived by subtracting the percentage of Detractors from the percentage of Promoters. According to global benchmark data, which accounts for the NPS of more than 150,000 organisations, the average score is +32.
NPS provides a clear, quantifiable measure of customer loyalty and satisfaction, allowing companies to gauge their performance and identify areas for improvement. Additionally, NPS correlates well with business growth, making it a valuable tool for predicting customer behavior and long-term success.
Celebrating Our 2024 NPS of 74
Our 2024 NPS of 74 is a significant achievement and a clear indicator of our customers’ loyalty and satisfaction. This score places us in the top quartile of companies across various industries, demonstrating our exceptional performance in delivering outstanding customer experiences.
We are incredibly proud of this accomplishment, as it reflects the hard work and dedication of our entire team. We continuously strive to improve our products and services, and this high NPS score validates our efforts.
Looking ahead
As we progress through 2025, we are committed to maintaining our high NPS score and continuing to exceed our customers’ expectations. We will continue to actively seek and incorporate customer feedback, invest in innovative solutions, and deliver exceptional customer experiences.
Thank you to all of our clients who have provided feedback to us. We look forward to continuing to partner with you in the years to come.
